PITTSBURGH - H.J. Heinz Co. has launched an election-year campaign of its own, this one to distance the ketchup maker from what is shaping up to be an acrimonious presidential race.I usually buy the store brand anyway.
The company has sent nearly 50 letters to radio and television talk shows nationwide to tamp down chatter on the airwaves and Internet suggesting revenue from ketchup sales will benefit the campaign of pending Democratic presidential nominee John Kerry (news - web sites).
His wife is Teresa Heinz Kerry, heiress to the $500 million family ketchup fortune.
The company has received about 150 calls this month from consumers vowing to boycott Heinz products, or in some instances to buy more, said company spokeswoman Debbie Foster.
Tuesday, March 30, 2004
Did Someone say Boycott?
Associated Press reports:
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