Some celebrities think they've got this whole image thing figured out, they can have fun with it, and they can make it their bitch. Sure, we like John Malkovich, and, sure, we thought it was cool and funny when he starred in Being John Malkovich. But for William Shatner, every day is Being William Shatner. Some celebrities get it, but Shatner so thoroughly gets it that "it" no longer exists. He's consumed "it." He's crawled up inside celebrity and made it explode, the way that Neo finally crawls into Agent Smith and makes him explode. (Uh, sorry -- Matrix spoiler, for all you Amish out there.)
We now return you to your regularly scheduled reality.